IBM Connect: Strong Ideas, but Messaging in Transition

Saugatuck Lens360
JAN 31, 2013 11:25am ET

What is Happening? This year’s IBM Connect event – formerly Lotusphere – clearly affirms and confirms IBM’s company-wide and –deep commitment to the inextricably intertwined IT and business realities of Cloud, Mobile, Social, Analytics and Integration.

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Comments (1)
I disagree with this analysis.

Remember - IBM sells tools. Tools that clients and customers can and will use in a huge variety of ways to find their own definition of social and their own flavor of transformation. It would be a disservice for IBM to be too prescriptive as to HOW those tools SHOULD be used, but they did give plenty of examples of how they COULD be used and ARE being used. I attended several sessions where they told the compelling stories of Lowe's and CEMEX and several others are using IBM Connections and Portal to solve truly complex problems by tapping into the hive mind of the crowd. People that have never worked together before but who do the exact same job on different sides of the planet are now talking to each other. That's social. I think the author of this article is confused because he is asking for a definition of the words "social" and "transformation" when these words are self-defining. Social means social. It's a noun and an adjective. Social means people gathering together and talking, both formally and informally, people who share a common interest, and who work on a common problems. When you consider that many organizations still operate with a strict command and control, top down model - then you understand that informal gatherings to collaborate and innovate are transformations. Transformation is just a synonym for change, by the way, but with a more positive connotation. Change could be good or bad, but transformation is how the worm-like caterpillar becomes the angel-like butterfly. So when we say transform your business, we usually mean spread your wings and fly.

Ben Shoemate is a designer and information architect at Base22 where he helps corporations TRANSFORM there business using IBM Social Business tools.

Posted by Ben S | Friday, February 01 2013 at 12:33PM ET
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