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JUN 26, 2012 7:52am ET

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IBM’s Predictive Model Approach to Decisions

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At its Business Analytics Analyst Summit (Twitter: #IBMBAS12) this week, IBM unveiled its new release of analytics software for decision management.

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Comments (1)
Mark - Great article but I want to comment that predictive analytics is not prescriptive analytics(decision-process-analytics) which is true decision management & decision making software that is based on objectives, requirements and constraints. Predictive analytics definitely helps "improve decision-making within business processes", but that is not a true "decision management offering" as CDM(Collaborative Decision Making) purely is since it is focused on managing decisions. IBM's "Decision Management" offering is more like "Decision Support", since it is not 'managing a decision process' as CDM does and Decision Lens does, for example. IBM's powerful predictive software does help to dive some insight into what event/action-step to take based on a metric like 'calls in the call center about likely to peak' or 'inventory is out of stock', but this it is a stretch to call that Decision Management, when really what IBM is doing is 'event mgmt. or decision support'. Please comment when you can, thank you for the article and keep up the great work!
Posted by Stephen M | Tuesday, June 26 2012 at 11:58AM ET
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