Many firms incorporate something in their values statements that encourages experimentation and recognizes the reality of failure in pursuit of learning and growth. The understanding that to succeed you have to fail first is common knowledge for most of us. However, it’s not the words on the values sign that bring life to a culture of experimentation, but rather, it’s the response of senior leadership to the inevitable clunkers that determines how willing people are to take risks and pay the lessons learned forward.
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