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Expand PIM to Maximize Investments

Ventana Research
DEC 4, 2012 5:54pm ET
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To maximize the potential of their investments, businesses must manage product information. Yet for many businesses product information is scattered and duplicated in many systems, which leads to duplication of effort, incorrect information about product descriptions and prices and improper tracking of products, all of which increase costs and waste time. At the same time, for marketing products and streamlining their distribution through sales channels, making product information accessible to consumers through smartphones and tablets is essential.

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