I attended a very interesting keynote address at Predictive Analytics World in San Francisco, February 2009, entitled The Unrealized Power of Data by Andreas Weigend, former Chief Scientist of Amazon.com. As noted in an earlier blog, Weigend's a big proponent of applying scientific principals to facilitate business learning. He's also keen on social or viral marketing, the end goal of which is to evolve CRM to CMR customer managed relationships. When asked at the end of his talk to recommend a source for BI inspiration, Weigend didn't hesitate, touting Dan Ariely's best-selling book on behavioral economics: Predictably Irrational, The Hidden Forces That Shape Our Decisions. Weigend also enthused on the possibilities of predictably irrational meeting social data in a blog opinion.
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