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FEB 13, 2013 11:24am ET

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In his book “The Half-life of Facts: Why Everything We Know Has an Expiration Date,” Samuel Arbesman introduced me to the Hawthorne Effect, which is “when subjects behave differently if they know they are being studied.  The effect was named after what happened in a factory called Hawthorne Works outside Chicago in the 1920s and 1930s.”

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Comments (1)
Most definitely, the Hawthorne Effect is alive and well in data governance. And in quite a few other aspects on applying analytics to business problems too!
Posted by Kendra V | Saturday, February 16 2013 at 5:23AM ET
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