JUN 14, 2013 4:21pm ET

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Analytics and big data are becoming business imperatives. One big element that separates them from unstructured data pools or BI drill-down reports is that analytics can be used to “tell a story,” typically with visualizations.

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Comments (2)
Interesting post, Justin. "The communication that Yau writes about isn't easy..." struck me as particularly true not only for visualization themselves but also for the face-to-face and other communication vehicles an analyst encounters on a daily basis - an area that can be at times outside of their comfort zones. No wonder analysts with business/communications/soft skills are in high demand.

Another take on visualizations is that they mean something different to everyone, per Yau's, "the definition of visualization changes by who you ask..." Consider the breadth of people one visualization touches, and what they'll each take away from it. The SAS Voices blog post - Do you see what I see (http://blogs.sas.com/content/sascom/2013/05/15/do-you-see-what-i-see-a-real-world-data-visualization-example/) - digs into this more.

Posted by Anna B | Thursday, June 20 2013 at 3:03PM ET
I agree definition of visualization is different it varies from person to person.Because of which developers are making various chart software according to their visualizations so that they market their business content to the client easily.
Posted by Christina J | Friday, December 06 2013 at 12:36AM ET
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