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NOV 6, 2013 10:09am ET

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Data Quality and the Blemishing Effect

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In his book To Sell Is Human: The Surprising Truth About Moving Others, Daniel Pink discussed a variety of framing effects that can influence our purchasing decisions, including a 2012 marketing study on whether a negative could ever be a positive. In one experiment, information about a pair of hiking boots was presented to participants as if they were shopping for them online.

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Comments (5)
Great point, we have found a lot of positives in data quality improvement, especially when we look at external (Marketing) and internal (Sales) linkage. For instance finding new sales opportunities and marketing improvements.
Posted by Jon B | Wednesday, November 06 2013 at 11:44AM ET
Good article on it here for those interested http://www.dataladder.com/blog/2012/07/30/opportunity-maps-using-record-linkage-software-to-increase-sales/
Posted by Jon B | Wednesday, November 06 2013 at 11:46AM ET
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