My previous post cautioned that while becoming data-driven is a laudable goal we should be wary of becoming too driven by data. Especially when we allow our understanding of a complex system to be driven by single metric—and then incentivize performance based on that metric. Chip and Dan Heath called this the focusing illusion. “You don’t live in a one-variable world,” the Heaths explained. “In your complicated, squishy world, if you’re dreaming up an incentive plan, you’re almost certainly in the grips of a focusing illusion. You’re trying to maximize or optimize or minimize something.”
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