NOV 29, 2011 9:33am ET

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No Datum is an Island of Serendip


Continuing a series of blog posts inspired by the highly recommended book “Where Good Ideas Come From” by Steven Johnson, in this blog post I want to discuss the important role that serendipity plays in data — and, by extension, business success.

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Comments (2)
Great blog. I work to realize happy suprises in the area partner master data. My constraint is that I've proven your point to be true, but happy surprises are just that. So many high business benefit capabilities are difficult to conceive until after the data integration is done. Is there a secret collaborative spot where we share the results of what data can do together so I can communicate it up front and simplify the project justification process?
Posted by Annette M | Wednesday, November 30 2011 at 10:49AM ET
Thanks for your great comment, Annette. Just as many inventors do not always really know what their invention will be good for, many data integration (and other serendipitous data) efforts will not know what their connections, collisions, and combinations will unleash upon the business until after the data integration is done. Reaching the Island of Serendip requires a Leap of Faith. Serendipity doesn't come with guarantees, which makes it paradoxically bad for business justification, despite being good for business.
Posted by Jim H | Wednesday, November 30 2011 at 5:00PM ET
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