The Forrester Muse
JUN 16, 2014 4:00am ET

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Can You Afford To Ignore The Artificial Intelligence Wave?


Recent news of a a computer program that passed the Turing Test is a great achievement for artificial intelligence (AI). Pulling down the barrier between human and machine has been a decades long holy grail pursuit. Right now, it is a novelty. In the near future, the implications are immense.

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Comments (2)
Yes, you can afford to ignore it and you probably should, given money doesn't grow on trees. The super-hype is bogus at only 33% success. Past attempts had higher success rates as high as 59% (, or,

We shouldn't expect anything as described here in our lifetime unless the Blue Brain project accelerates its progress. So save your company money. Ignore this.

Posted by Mark G | Monday, June 16 2014 at 10:37AM ET
Executive management = can't ignore AI - (it's already everywhere from logistics to marketing to manufacturing and call center routing, service pop-ups, etc. ignorance is not an option)

Middle management needs to understand what AI can do for them aka be more demanding of IT to solve business problems while asking more structured questions, directing analytics at ROI, high-strategic value questions.

Staff should be oblivious to AI - but directed to tasks that grow customer value, grow business and reduce risk as orchestrated by smarter task/work routing, task/effort prioritization and likely compensation (Taylorism enhanced via AI - make everyone more 'productive')

mrhoffman author, Customer Worthy, How and Why Everyone in your Organization Must Think Like a Customer

Posted by Michael R H | Thursday, June 19 2014 at 8:39AM ET
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