FEB 7, 2012 2:20pm ET

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Business Intelligence: What's in a Name?


I Googled "business intelligence" today, having noticed more and more that people seem to like the term or not based on what they associate those words with.

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Comments (3)
Jim, Nice article.

In 1984, Kirk Tyson wrote a book called Business Intelligence, in it he defined BI in the in a brilliant way:

"Business Intelligence is a reliable, analytical process that transforms raw data into relevant, accurate and useable strategic knowledge".

What is interesting about this definition is that it does not at all include IT, computers or software. BI was simply a logical process of analyzing and integrating data that started manually and has evolved to exploit the power of technology. http://blog.strat-wise.com/2010/10/10/-why-marketing-finds-business-intelligence-useless.aspx

Regards, Bill

Posted by Guillermo C | Wednesday, February 08 2012 at 12:56PM ET
Most businesses today rely heavily on software to improve the processes by which they deal with customers. SaaS/Cloud services are key enabling these processes in an easy, cost-effective way.

I agree we keep wanting to know more. Understand more. Whether it comes to understanding our business better or our personal lives, it usually requires more data be generated to help understand the problems better. It also requires tools that can be used by the average human in an interactive way. Much as the way you refine your searches on Google to find that exact website you are looking for, being able to refine the questions you ask about your business allows you to approach the problem and refine as you go.

I believe we are experiencing the beginnings of a Big Time Data Revolution. Remember, big data includes large amount of created content like photos and videos, but is also comprised of the traces of our use of that data and applications. Understand and analyzing these data exhaust trails allows companies to gain better insight into their business process, and enable them to optimize their offerings to add value to their end users.

Much as the Industrial Revolution improved the quality of life for all, this modern day data revolution will eventually do the same.

Posted by Kord C | Thursday, February 09 2012 at 2:00PM ET
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