MAR 1, 2011 9:21am ET

Related Links

Behind The Rise of the Chief Data Officer
July 24, 2014
IBM Introduces Watson to Consumers in Service for USAA Clients
July 23, 2014
Yahoo Said to Buy Analytics Company Flurry
July 22, 2014

Web Seminars

How Intelligent Digital Self-Service with Customer Analytics Can Lower Costs and Raise Revenue
July 29, 2014
Improve Omni-channel Shopping Experience with Product Information Management
August 21, 2014

Science of Business vs. Evidence-Based Management


I've written a lot over the past couple of years on the science of business and evidence-based management. In my "Science of Business Manifesto" blogs a few months back, I used EBM as a synonym for the SOB, drawing on the connotations of both to the conduct of business by the rigorous formulation, measurement, testing and evaluation of alternative courses of action. But a recent interview/article in the MIT Sloan Management Review, “Matchmaking With Math: How Analytics Beats Intuition to Win Customers,” is making me question whether there might be a nuanced difference between the two that's important for BI.

Get access to this article and thousands more...

All Information Management articles are archived after 7 days. REGISTER NOW for unlimited access to all recently archived articles, as well as thousands of searchable stories. Registered Members also gain access to:

  • Full access to including all searchable archived content
  • Exclusive E-Newsletters delivering the latest headlines to your inbox
  • Access to White Papers, Web Seminars, and Blog Discussions
  • Discounts to upcoming conferences & events
  • Uninterrupted access to all sponsored content, and MORE!

Already Registered?


Comments (12)
As the nation's healthcare debate continues a paralell is drawn to the science and practice of medicine. Random controlled trials continue to confirm or dispute hypothesis and knowledge is gained. Today, the availability of healthcare data offers a breadth and depth of information far beyond the limits of RCTs. Comparative effectiveness research makes use of patient and transactional data to synthesize what works and what doesn't in real world care delivery settings. This bottoms up evidence of effectiveness approach has the potential to accelerate knowledge gain and transform healthcare practices faster than traditional methods.
Posted by BOB H | Wednesday, March 02 2011 at 2:35PM ET
Regardless of the merits of evidence based management, I can't get past the example in the Hurst article. If I find a $10.95 charge on my credit card for a service I did not request, i would be livid and no amount of smooth talk from a CSR would get me to change my mind. This example of using Science of Business (SOB sounds right in this context) techniques for unethical ends explains a lot about what happened to our economy in 2008.
Posted by Clay G | Wednesday, March 02 2011 at 4:48PM ET
Add Your Comments:
You must be registered to post a comment.
Not Registered?
You must be registered to post a comment. Click here to register.
Already registered? Log in here
Please note you must now log in with your email address and password.
Login  |  My Account  |  White Papers  |  Web Seminars  |  Events |  Newsletters |  eBooks
Please note you must now log in with your email address and password.