APR 30, 2010 5:16am ET

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What is BI? There are two prevailing definitions out there – broad and narrow. The broad definition (using our own) is that BI is a set of methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information used to enable more effective strategic, tactical, and operational insight and decision-making. But if we stick to this definition then shouldn’t we include data integration, data quality, master data management, data warehousing and portals in BI? I know lots of folks would disagree and fit these into data management or information management segments, but not BI.

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Comments (1)
Hi Boris,

Where does Forrester see Operational Reporting (i.e. reporting from an OLTP or ODS environment) fit into the BI mix?

When people are considering an organisation's information needs to be captured within the BI sphere, this is usually left out.

Your thoughts?

Regards Mick

Posted by Michael G | Sunday, May 02 2010 at 7:50PM ET
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