I finally got around to reading Analytics at Work, the new book from Competing on Analytics authors Tom Davenport and Jeanne Harris. It was perfect for spring break, informative but an easy read. The timing of another reputable treatise on the use of scientific and analytic methods for business decision making couldn't be better, reinforcement of MIT's Andrew McAfee's recent assertion that “when you have this unbelievable amount of horsepower and a mass of data to apply it to, you can be a lot more scientific about things. You can be a lot more rigorous in your analysis. You can generate and test hypotheses. You can run experiments. You can adopt a much more scientific mindset.”
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