MAR 8, 2010 5:34am ET

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Who are the BI Personas?

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The world is changing. The traditional lines of demarcation between IT and business, developers and end users, producers and consumers of info no longer work. But every time I attempt to create a matrix of business intelligence personas in this new world, I end up with so many dimensions (business vs. IT, consumers vs. producers, strategic vs. tactical vs. operational decisions, departmental vs. line of business vs. enterprise cross functional roles, running canned reports vs. ad-hoc queries, and many others.) I ended up with something quite unreadable. But there still has to be something that on the one hand shows the realities of the new BI world, yet something that fits onto a single PPT. Here's my first attempt at it. (Click on the PDF below for a larger image.)

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Comments (5)
We are a software company developing a BI component to our suite of transportation software products. We are new to the possibilities of BI. However, it strikes me that developers can be a consumer of BI as well if we want to monitor trends and priorities based on customer support issues.
Posted by Chuck M | Tuesday, March 09 2010 at 1:21PM ET
Boris, Would be nice to be able to click the pdf to expand, doesn't seem to work as suggested right now. Overall, I like the segmentation. I'm curious about the 'average user' details. Seems like shades of grey between a casual and power user. What organizational characteristics could you shed here to help explain the role (ie. title, functional role in org, use case, etc.).

Thanks.

Posted by Mike B | Tuesday, March 09 2010 at 1:25PM ET
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