MAR 8, 2011 11:48am ET

Related Links

Business Analytics Services Spending to Reach $89.6 billion in 2018
September 15, 2014
Artificial Intelligence Meets the C-suite
September 15, 2014
Mayo Clinic to Use Watson to Bolster Trial Enrollments
September 11, 2014

Web Seminars

Why Data Virtualization Can Save the Data Warehouse
Available On Demand
Essential Guide to Using Data Virtualization for Big Data Analytics
September 24, 2014

Business Experiments in HBR

Print
Reprints
Email

I was a bit annoyed as I read the first couple of paragraphs in “A Step-By-Step Guide to Smart Business Experiments” by Eric Anderson and Duncan Simester in the March 2011 Harvard Business Review. In setting the stage for their article on business experiments, the authors contrast the ease of deploying experimentation with the difficulty of analytics.

Get access to this article and thousands more...

All Information Management articles are archived after 7 days. REGISTER NOW for unlimited access to all recently archived articles, as well as thousands of searchable stories. Registered Members also gain access to:

  • Full access to information-management.com including all searchable archived content
  • Exclusive E-Newsletters delivering the latest headlines to your inbox
  • Access to White Papers, Web Seminars, and Blog Discussions
  • Discounts to upcoming conferences & events
  • Uninterrupted access to all sponsored content, and MORE!

Already Registered?

Advertisement

Comments (1)
"Looking for simple victories." This is the biggest lesson I got from this article. Often I do ran experiments but the big starting goal turned me off as the test usually progressed very slowly.

Guess I need to look for small victories and build the next experiements on top of previous ones. -Jam Tangan

Posted by Christina M | Tuesday, March 29 2011 at 1:15PM ET
Add Your Comments:
You must be registered to post a comment.
Not Registered?
You must be registered to post a comment. Click here to register.
Already registered? Log in here
Please note you must now log in with your email address and password.
Twitter
Facebook
LinkedIn
Login  |  My Account  |  White Papers  |  Web Seminars  |  Events |  Newsletters |  eBooks
FOLLOW US
Please note you must now log in with your email address and password.