MAR 8, 2011 11:48am ET

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Business Experiments in HBR


I was a bit annoyed as I read the first couple of paragraphs in “A Step-By-Step Guide to Smart Business Experiments” by Eric Anderson and Duncan Simester in the March 2011 Harvard Business Review. In setting the stage for their article on business experiments, the authors contrast the ease of deploying experimentation with the difficulty of analytics.

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Comments (1)
"Looking for simple victories." This is the biggest lesson I got from this article. Often I do ran experiments but the big starting goal turned me off as the test usually progressed very slowly.

Guess I need to look for small victories and build the next experiements on top of previous ones. -Jam Tangan

Posted by Christina M | Tuesday, March 29 2011 at 1:15PM ET
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