MAY 4, 2011 9:10am ET

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Business Intelligence Buoyancy Restored


Los Angeles – Some high-level thoughts and observations from the Gartner business intelligence conference this week in sunny California (the MDM summit starts today in the same location):  

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Comments (4)
Like the old Rummler-Brache process mappings regularly demonstrate the areas for performance improvement is the white space between the organizational "boxes." Plainly communities in every business function want good actionable information and want it quick. I/T wants to supply that but also must pray at the altar of data governance. The gap is that user communities don't concern themselves with governance - until information is wrong. Rather than communities bashing I/T for not being responsive - and then buying and implementing solutions that have little or no regard to data governance - there needs to be more effort on bridging the "white space" between the communities. This type of transparency could result in better more timely B.I. solutions more consistent solutions and a better understanding of what the customer wants and what it takes to get there - while simultaneously limiting "throw-away" work.
Posted by Gary B | Wednesday, May 04 2011 at 12:35PM ET
Does this tag line imply that BI has become flotsam in the sea of data?

Business intelligence (in my opinion is still an oxymoron). BI offerings are like Henry Ford's statement; "you can have any color as long as it's black". With data it's "you can have any data as long as it's this one way".

The enthusiasm for providing data to everyone which will then lead to "discoveries" is like the game of where's Waldo. Many of the business challenges and opportunities are hiding in plain sight and much of what is claimed for BI is a distraction. You can do data mining with no purpose in mind and slowly lose your mind. You begin to see patterns of patterns.

What does it all mean? It's like searching for Waldo! The claims of we're being deluged with data is portrayed as if this overabundance of data will result in the solution to all problems and the creation of all opportunities.

What is lacking in business intelligence is an improvement in the intelligence quotient something these solutions don't address.

With regards to the use of IPad I recently saw an application where an IPad app was used as a means to sell a service and the results of these sales were captured in real-time and fed back to the IPad. A closed loop system where the IPad app sale's effectiveness was measured and reported. Changes and customizations could be made and launched quickly and the results measured immediately. This is novel elegant and effective!

Posted by Richard O | Wednesday, May 04 2011 at 12:48PM ET
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