NOV 12, 2010 11:05am ET

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Microsoft Hopes for a Miracle With Windows Phone 7


Mobile computing isn’t new anymore. The capabilities of smartphones, among other things, enable businesses to run applications across an enterprise and workers to collaborate across business and social networks. In this endeavor Microsoft was early to market with its Windows CE devices that provided email and Web browsing to phones.

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Comments (2)
This was one of the most short-sided articles I ever had to displeasure or reading. The author clearly did not make any effort whatsoever to understand the new platform. Windows Phone 7 is not just a simple update to the platform, it is a well thought-out,. complete re-write from the ground up. You state that "Microsoft is slow to understand that that the world has changed..". No, it's the short-sighted author who is clearly slow to understand.

I am not a Microsoft Employee, I am not associated with Microsoft in any way, but this type of article really upsets me. I cannot believe that this magazine would allow this type of page-filler to appear.

Posted by Bennie H | Wednesday, November 17 2010 at 11:33PM ET
I am sorry you were not happy with my perspective. We conduct in-depth research and analysis of technology for business and information technology purposes. I am not sure if you test and review technology along with research its use, but we do and we have been covering mobility technology for use across applications and tools perspective for over five years. I spend some extensive time in review of the technology along with examining as many others analysis of the technology to ensure I broaden out my perspective. Also, our blogs are just quick perspectives and not intended to be exhaustive in analysis but provide some facts and analysis of the announcement.

Over this time we have gotten feedback from corporations about their disappointment and challenges with the mobile strategy of Microsoft from operations, memory utilization, lack of support from Microsoft technologies let alone third parties. I have spent time to verify the prioritization of the Microsoft platform by software ISV to support efforts and has dropped off significantly. Microsoft market share in the last three years in Smart Phones have declined steadily as RIM, Apple and Android increase, and in our recent primary research across multiple areas verified this detail. Now organizations are being forced to support a multi-device environment to meet the new generation of application and information needs which provides choice for workforces but does increase the challenges on IT. This requires all smartphone and mobile technologies to be embracing of corporations needs to operate a variety of applications and information and not just email and web browsing.

Now, I realize and recognize this is not a simple update but a new strategy and technology which is welcome but is a catch up to other platforms and misses many key needs for business and IT which some are outlined in my article. Unfortunately the multiple changes in the technology over the last several years has cost organizations time, resources and money as each release of their Windows Mobile technology has required a repurchase of the phone to get the right operating environment. The other key challenge is that Microsoft cycle time for updating technology has not been very timely and the issues related to that have frustrated organizations and declined their market adoption and business support.

I am assuming at your company you are using Microsoft mobile technologies? Maybe you can provide some insight on your experience and use for your organization? I always look to gain more input from folks like yourself who have worked in the IT and technology industry over the last several decades and experience with this type of technology. Do you design, manage and support mobile deployments?

I look forward to hearing more from you and discuss your specific issues with my blog and learn about your experiences with mobility technology.


Mark Smith CEO & EVP Research Twitter @marksmithvr

Posted by Mark S | Monday, November 22 2010 at 4:18PM ET
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