Forrester Research
OCT 7, 2011 9:10am ET

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How Do You Sell BI To The Business Executives?


Whoa! Hold your horses. If this is indeed a key challenge that you’ve tried to address in the past without much success, consider switching jobs. This is not a joke.

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Comments (3)
Good Article. Thanks for pointing out the reality out there and I second all your suggestions.

IMHO, the executive are measuring the business but they are not measuring enough and in many cases are not measuring the right metrics and are leading by example.

I see several reason for this and some of them are, 1. They are occupied with too many Operational initiatives. 2. They say, ' they do not have enough time '. 3. They have a vision but do not have a BI enterprise strategy or a road map. 4. They do not demonstrate to others in the organization that they run the business through metrics. 5. They do not give priority to BI & BI projects.

Regards Jay

Posted by Jay N | Monday, October 10 2011 at 2:21PM ET
We studies this challenge for over 5 years and have found several approaches that work to create a "hard"/compelling BI ROI case by industry - based on the strategic direction of your organization. If you are interested in seeing the results of this study, take a look at
Posted by Brad C | Monday, October 10 2011 at 7:19PM ET
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