Our benchmark research shows that analytics is the top business technology innovation priority; 39% of organizations rank it first. This is no surprise as new information sources and new technologies in data processing, storage, networking, databases and analytic software are combining to offer capabilities for using information never before possible. For businesses, the analytic priority is heightened by intense competition on several fronts; they need to know as much as possible about pricing, strategies, customers and competitors. Within the organization, the IT department and the lines of business continue to debate issues around the analytic skills gap, information simplification, information governance and the rise of time-to-value metrics. Given this backdrop, I expect 2014 to be an exciting year for studying analytic technologies and how they apply to business.
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