Ventana Research
JAN 23, 2014 1:47pm ET

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Business Analytics in 2014: Trends and Possibilities

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Our benchmark research shows that analytics is the top business technology innovation priority; 39% of organizations rank it first. This is no surprise as new information sources and new technologies in data processing, storage, networking, databases and analytic software are combining to offer capabilities for using information never before possible. For businesses, the analytic priority is heightened by intense competition on several fronts; they need to know as much as possible about pricing, strategies, customers and competitors. Within the organization, the IT department and the lines of business continue to debate issues around the analytic skills gap, information simplification, information governance and the rise of time-to-value metrics. Given this backdrop, I expect 2014 to be an exciting year for studying analytic technologies and how they apply to business.

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Comments (1)
I see a big correlation between your first point (discovery) and your third point (information simplification). Small companies can benefit from this information tremendously, even though they're only using small data, not big data as in your second point. By simplifying information access and providing a discovery application, real business intelligence is being pushed down-market by cloud vendors. I look forward to reading the outcome of your research.
Posted by KURT S | Friday, January 24 2014 at 1:26PM ET
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