JUN 14, 2011 9:40am ET

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Big Data from McKinsey

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Years ago, I didn't think business strategy and BI were on the same page. Strategists were MBAs from top 10 B-Schools, while BI analysts were technologists/statisticians from state universities.

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Comments (1)
We found a solution to the entire world's problem in business government in and medical care; "big data". With words like "tremendous value" this report reads like the advertisements for the latest drugs we see on TV that will cure every disease you didn't know you had.

But two critical aspects of "big data" are not addressed in the missive; data obesity and data quality. We're choking on data as we speak much of it of questionable value and quality. So how do organizations deal with these factors? Buy more storage? Put it into the cloud? Scrub cleanse and sterilize the data?

Following this report is like embarking on a mission of the Starship Enterprise to explore new worlds of data but in this world there are no aliens or meteorites. It's a pure vacuum with pure data.

Read this report if you are a fan of fiction and enjoy being uplifted by data. But before you go on the big data voyage make sure you check HAL. He may be planning a rather more sinister voyage than you imagine with "big bad data" as the enemy.

Posted by Richard O | Wednesday, June 15 2011 at 3:35PM ET
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