AUG 3, 2010 11:14pm ET

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(Really) Big Data

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My mailbox and newsfeeds are littered lately with references to "big data," that eye-catching phrase that implies subtly something powerful like "el niño" or "controlled fusion."

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Comments (2)
Whether companies are looking at 100TB of data to identify dropped calls and cell phone tower placement or whether online gaming companies are querying hundreds of TB of data to drive additional value for gamers, it's an exciting time to help companies derive maximum value from all this information. The merging of increasing, new data channels from online transactions and behaviors and increasing computing power has an inevitable impact on business analytics. It's exciting to hear how companies are innovating and how they are monetizing that data for positive business impact. To your point, Jim, data doesn't need to be on a monstrous scale - the speed at which insight can be garnered for 2TB can have just as much significant impact as for larger scales.
Posted by Jennifer S | Wednesday, August 04 2010 at 3:01PM ET
Is "big data" really just petabytes? A few years ago it was terabytes... It's not the volume or the velocity that makes something "big data". It is big data when I can extract value from ALL of it. Ideally, of course, I'd like to extract every last penny of value out of my data but even for us mere mortals, I'd say big data is when I'm doing something useful with all of my data. Just sampling and performing analysis on those samples is definitely not big data. Sipping from the firehose isn't impressive. Big data is when I can scale to process the volume, keep up with the firehose, and afford to crunch through all of that data that I can get my hands on. Anything less is just a big number.
Posted by Davin P | Friday, August 06 2010 at 12:40AM ET
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