JUN 2, 2010 5:52am ET

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Is it research or is it marketing? Almost every day, the BI media promotes new “surveys” and “research studies” on industry/market trends, product evaluations, vendor directions, etc. It's a lot of material for me to digest. And often as not, the promotions leave me with indigestion as what amounts to little more than pure marketing is presented as “objective” analysis. Research sometimes seems our industry's answer to infomercials.

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Comments (3)
Hi Steve, thanks for our review. I'm completely on your side concerning the need for improvement in BI market research. One further question out of interest. You write "And I've yet to recover from the headache caused by the painful pie and horizontal bar charts that dominate the final report." What would you suggest in this cases?
Posted by chris s | Thursday, June 03 2010 at 4:15AM ET
Chris --

I'm a big fan of dotplots as popularized by William Cleveland (Visualizing Data). Cleveland's student, Naomi Robbins, has also written an excellent guide (Creating More Effective Graphs). And a book just out by Dona Wong (The Wall Street Journal Guide to Information Graphics: The Dos and Don'ts of Presenting Data, Facts, and Figures) is very helpful and inexpensive. Finally, you might take a look at something by Stephen Few.


Posted by steve m | Friday, June 04 2010 at 8:18AM ET
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