Open Thoughts on Analytics
AUG 16, 2013 2:21pm ET

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Applied Predictive Modeling

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I just finished working through a terrific new book, “Applied Predictive Modeling,” by Max Kuhn and Kjell Johnson. K & J present a comprehensive practitioners’ guide “to the predictive modeling process and a place where one can come to learn about the approach and to gain intuition about the many commonly used and modern, powerful models.” APM’s orientation is applied and conceptual with little obsession for arcane math. And hands-on’s the goal, so there’s lots of well-written R statistical language code to learn from.

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