MAR 11, 2011 10:43am ET

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“Just Right” Customer Analytics

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Why, oh, why is it that every time I hear about a BI project from an IT person, or from a business stakeholder describing how IT delivered it, with few exceptions these are the stories plagued with multiple challenges? And why is it that when I hear a BI story about an application that was installed, built and used by a business user, with little or no support from IT, it’s almost always a success story?

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