OCT 18, 2011 7:48am ET

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The Secrets to Managing Business Analytics Projects

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Last week I reported on the first of two analytics-intriguing articles from the Fall 2011 Issue of the MIT Sloan Management Review. “Creating Business Value with Analytics” presents survey research findings that articulate factors distinguishing companies transforming the way they do business with analytics.

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Comments (1)
An excellent article. I think it is important to say one of the issues skirted here is the oft-overlooked bias frequently encountered of both I/T and business teams being uncomfortable with the required iterative (experimental) approach. To succeed, both project planning/management and stakeholders have to understand, be comfortable with, and support the notion of iterative cycles. Often I have seen the lack of stated support along this avenue be one of the largest threats to success in analytic projects. I'm inclined to believe there must be specific discussion around this topic to ensure all stakeholders understand the iterative cycle is a standard part of the process - much like a Deming quality cycle - not an admission of failure in the prior iteration.
Posted by Gary B | Saturday, October 29 2011 at 10:59AM ET
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