APR 15, 2010 8:33am ET

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Analytics in Retail: An Operational and Financial Mandate

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The fast-paced retail industry operates around the clock, driven by the necessity of being available to consumers at every moment with the goal of converting them to profitable customers. For every role in a retail organization, marketing, selling and serving customers are critical functions. But doing them well is more difficult when retailers cannot use the data from their own operations and marketplace to determine the best actions to optimize future efforts in the most cost-effective manner. As volumes and sources of data continue to expand, the retail industry is going through a transformation in using all forms of data to advance its efforts.

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Comments (1)
hey Mark, Analytics in retail has come to age, complex retailing systems, changing customer segmentation and rapidly rising competition has led to increased IT support and automatism of operations and decision making. I came across this new retail analytical insight, worth a read: http://bit.ly/Cequity-Retail_Anaytics
Posted by sangy s | Friday, April 16 2010 at 2:15AM ET
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