I traveled to the annual CPG Summit in San Antonio to get the latest on advancements in the industry and on analytics provided by host Information Resources Inc. (IRI) to manufacturers of consumer packaged goods (CPG) and their retailers. This year the event began with an insightful keynote by IRI chairman Dr. Romesh Wadhwani, who asserted that the need this year is not just to have insights and impact but to drive innovation in the market by using analytics and research.
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