JUN 1, 2009 1:34pm ET

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Analytical Designs for BI – Part 1


I must admit I'm obsessed with BI designs for business performance measurement. I guess I'm jaundiced, having seen too many naive, single group, pretest-treatment-posttest analyses offered as “proof” of a new initiative's success, when the results can just as easily be explained by other factors. As I continued my search for answers to BI design, a Google of “research designs” landed me on the very informative web page of a graduate course at North Carolina State University taught by G. David Garson, entitled Quantitative Research for Public Adminstration

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Comments (5)
Very interesting.

Can this or has these methods been applied to market research and pricing of online content?

Posted by Piyush M | Tuesday, June 02 2009 at 4:06PM ET
Steve is clearly assigning a different meaning to "BI" than that being used in most forums these days. Certainly this kind of research design is important busines intelligence and I support the information acquisition design approach wholeheartedly.

I find myself a bit adrift when it comes to the more common comprehension of BI as [my words] cool presentation of data. As usual, the vendors of tools have done a masterful job of marketing by making the names of their tools mandatory components of BI discussion. Am I realy such a curmudgeaon?

Posted by Michael M | Tuesday, June 02 2009 at 5:04PM ET
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