The Forrester Muse
JUL 8, 2014 11:50am ET

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The Agile BI Ship has Sailed — Get On Board Quickly or Risk Falling Behind


The battle over customer versus internal business processes requirements and priorities has been fought — and the internal processes lost. Game over. Customers are now empowered with mobile devices and ubiquitous cloud-based all-but-unlimited access to information about products, services, and prices. Customer stickiness is extremely difficult to achieve as customers demand instant gratification of their ever changing needs, tastes, and requirements, while switching vendors is just a matter of clicking a few keys on a mobile phone. Forrester calls this phenomenon the age of the customer. The age of the customer elevates business and technology priorities to achieve:

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Comments (1)
Well it all sounds good, great marketing and if it helps raise awareness of the real issues that's great but for the majority of organsiations this is completely unworkable. I am assuming that you are aware of the problems so I will not rave on. Enough to say the all things are possible when the raw material, the data is somewhere near good enough, for most this is simply a dream that they have not had.

The illusion that agile changes can be made over a fragile pile of spreadsheet sourced data is dangerous. Most organisations I have worked with for over 30 years avoid defining their information needs like the plague, so agile is attractive because they can change their minds. "Build it and they will come" is the source of many BI/DW failures. In the end, without definition of what BI is required to deliver nothing works.

For many, polishing up all the data just in case the agile process requires it is impractical as they find getting core entities fit for purpose.

Posted by ron f | Saturday, July 12 2014 at 6:04PM ET
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