Leadership Caffeine
MAR 5, 2012 8:54am ET

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Systems Thinking Meets Platform Strategy and Social Media

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While I admit to being one of those people who views the idea of running as much more attractive than the actual running part (thus far, I’ve been satisfied to pass runners on my Specialized Road Bike, thank you), I’m blown away by Nike’s strategy with their Digital Plus business and specifically, their Nike+ program for runners.

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Are you actively evaluating master data management technologies and their ability to scale and support emerging trends around big data, social and mobile?

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