DEC 14, 2010 3:38pm ET

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SAP Energizes CRM with Analytics and Interactions. But Will It Work?

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At the SAP Global Influencer Summit (Twitter #SAPSummit) that I just assessed the company addressed, among many other things, its SAP CRM vision and recent advances.

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Comments (2)
Mark, I agree most organizations will not have one integrated set of customer processes and applications any time soon - but I think standard BPM\Workflow is the wrong way to go for these types of processes - SAP should be looking into Adaptive Case Management techniques for managing these types of unstructured, ad-hoc knowledge worker processes.

StreamWorks technology could also be used for this - but it is missing the document capabilities needed.

Jacob Ukelson - CTO ActionBase

Posted by Jacob U | Thursday, December 16 2010 at 2:04AM ET
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Are you actively evaluating master data management technologies and their ability to scale and support emerging trends around big data, social and mobile?

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