MAY 31, 2011 4:30pm ET

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Getting Better at Analytics


Organizations and experts talk a great deal about data growth and needed analytic proficiency that puts information to use in new constructive ways. The single most-desired application on the planet today seems to be a turnkey way of doing just that. 

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Comments (1)
Absolutely agree Analytics is not an IT initiative but a business initiative. Reminds me of story I have heard a couple of times of a senior employee at a large bank wanting to do a SOA project as the beginning of a single view of customer initiative. He put up a business case for SOA which bored the stakeholders to death in minutes. He went back some time later with a MDM project for single view of customer. Same result with the stakeholders. Then he went in and asked if the stakeholders would like to know who their most and least profitable customers are. Would they like to be able to reduce fraud. Would like better cross-selling and house-holding capabilities... No shock that the project was approved. So he got his SOA/MDM project up - under a different name.
Posted by david m | Wednesday, June 01 2011 at 11:17PM ET
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