DEC 29, 2009 3:06pm ET

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Data Center Lessons from AVATAR


It was a treat a couple of weeks ago to speak with Paul Gunn, the data center administrator for Weta Digital, the visual effects house behind the movie AVATAR. I reported about this experience already and from my view, no offense intended to anyone, it was a bit more fun than chatting up an insurance company or academic facility. Paul and his team are dead serious about their work, but look what they get to churn out for a living!
Anyway, I only had about 25 minutes with Paul as his whole shop was about to shut down for two weeks vacation (another industry perk), but he handed along some tidbits that made me think. I’d spent a good bit of time getting a refresh on data center technology a few months ago with Sungard Data Services that caught me up with the state of the art. That experience, compared to talking to Weta Digital showed me that data centers can be purpose built or as they say down under, “horses for courses.”

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Comments (2)
Jim, that's really an eye-opener! A few thoughts: The closed-loop water cooling sounds like efficient low-tech we could all use, if potential leaking in the closed racks has been dealt with (and I'll bet there are at least fans on the rooftop radiators, not just breeze). Also, once Paul Gunn decides on an actionable DC power rollout, WETA could be the highest-profile bellwether for this approach. Lastly, the Pixar queueing software is intriguing; imagine cloud computing with this stuff!
Posted by Alex H | Wednesday, December 30 2009 at 3:55PM ET
yeah DC power is more efficient but not necessarily the first priority... its really amazaing title.....useful


Posted by madhan k | Saturday, March 26 2011 at 3:56PM ET
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