Forrester Research
NOV 21, 2011 9:15am ET

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What Is ADV and Why Do We Need It?

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As one of the industry-renowned data visualization experts Edward Tufte once said, “The world is complex, dynamic, multidimensional; the paper is static, flat. How are we to represent the rich visual world of experience and measurement on mere flatland?”

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Comments (3)
The most important idea in the article: "Even data visualizations often cannot lead an analyst to a conclusion...", which is often the case.
Posted by W C | Monday, November 21 2011 at 12:14PM ET
Boris, Thanks for the excellent article.

I'm convinced that AVD technology is fundamental to increase the utilization rates of BI and analytics.

Regards, Bill Cabiro http://blog.strat-wise.com

Posted by Guillermo C | Monday, November 21 2011 at 12:30PM ET
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