About three years ago, I had the opportunity to speak with a venture capital analyst about a new software company his firm was funding. The company was in the analytics space and proposed a creative pricing model to compete with existing vendors. The “plan” was for the new company to convert just 5% of the existing market in the first years. New customers would turbo-charge the company into early profitability from which it could subsequently grow to gain additional market share. Life with this plan was good. Alas, the real world was not very accommodating, and the initial plan had to be scrapped. Now, three years later, the company is back at it with an additional round of funding – and a new plan.
All Information Management articles are archived after 7 days. REGISTER NOW for unlimited access to all recently archived articles, as well as thousands of searchable stories. Registered Members also gain access to:
- Full access to information-management.com including all searchable archived content
- Exclusive E-Newsletters delivering the latest headlines to your inbox
- Access to White Papers, Web Seminars, and Blog Discussions
- Discounts to upcoming conferences & events
- Uninterrupted access to all sponsored content, and MORE!