This blog adds Nudge to the Hypothesize/Experiment/Learn thinking of March 16, 2009. A concept derived from behavioral economics, nudge denotes a gentle push or incentive to coax decision makers to choose a preferred option from a series of alternatives. The nudged choice is often seen as best from an important social perspective perhaps economic policy, health care, government program, business strategy, etc. And randomized field experiments are many times optimal venues for nudged learning.
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