David J. Santoro, Jr., CPA, is a principal and senior specialist within The North Highland Company’s Marketing and Customer Interaction practice. Santoro has more than 12 years of experience in large project management and consulting, and specializes in information-driven marketing. He is skilled at helping organizations use data and analytics to build valuable, intimate customer relationships. He also has considerable international experience across multiple industries as well as in the e-business arena.

Marketing Analytics to the Rescue: The Next Big Thing?
February 11, 2003 Analytics can help you create customer loyalty when used in conjunction with a solid customer strategy.