Raymond Pettit
Raymond Pettit, Ed.D., is the president of ERP Associates, a consultancy focused on the integration of marketing science and technology. Pettit is an author, a professor at the New Jersey Institute of Technology's School of Management and Business and a market research and analytical CRM consultant for corporations.
Recent Stories From this Author
Financial Analytics: Delivering Metrics That Matter
November 1, 2002 By applying marketing science to the Corporate Information
Factory concept, organizations will be able to link financial...
Most Read
Most Emailed
Information Management discussion: Business Intelligence
Twitter
Facebook
LinkedIn
