Catherine Shovlin is the founder of Shovlin Ltd, a marketing consultancy that works for better business results with a focus on bridging the communications gap between suppliers and their customers. Shovlin is an engaging speaker with a healthy overview of strategic business issues as well as the operational drive needed to implement them. She has worked in marketing and the energy business for 18 years and can be contacted at catherine@shovlin.net.

CRM and Your Business: Are You too Busy to Run Away from the Lion?
October 15, 2002 Successful CRM systems are about people and human nature, not logic and algorithms.

What is the Point of a Customer Interpreter?
September 20, 2002 Treating customers with the respect is good for business. One way to show that respect is to communicate with them...