Steve Scruton has been senior vice president of sales and marketing since 1996 for MITI Prospecting Solutions, a company that is focused on providing the best and most effective multichannel prospecting and acquisition solutions in the industry. Scruton has worked in the data/database marketing industry for 11 years, concentrating on consumer data. He has more than eight years of credit-based experience, and has developed a strong background in credit card, retail banking, finance and insurance database marketing applications. He has developed large scale prospecting solutions for companies such as First Union, CENTEX, The Money Store, Wells Fargo and Nationwide Insurance.

Database Prospecting Solutions: Choose the Right Database Prospecting Solution Model
February 16, 2001 This article is the final in a two-part series on database prospecting solutions. This installment focuses on how selecting...

Database Prospecting Solutions: Performance at Any Price
February 9, 2001 This article is the first in a two-part series on database prospecting. This installment discusses how smaller direct...

The Key to Database Prospecting: Learning to Do More with More
December 1, 2000 Not every company needs a universal table. But, for those that do, they also need to know what a universal table is, why it is...