Lisa Loftis is a senior vice president of Intelligent Solutions, Inc. She coauthored Building the Customer-Centric Enterprise and has spent the past 20 years working with business and IT executives to develop BI and CRM solutions. She may be reached at lloftis@intelsols.com.

Opposites Do Attract
April 16, 2009 Operations and analytics combine to fully exploit business intelligence

BI - The Healthy Habit
March 20, 2009 Health care providers take BI best practices to heart

Transforming Health Care with BI
February 12, 2009 A scorecard will provide visibility and consistency for value-based health care nationwide

Build a Better COE
January 29, 2009 These four factors will help your group succeed

Governance: The Superglue of the Center of Excellence
November 6, 2008 Governance will help an organization’s COE reap benefits from data assets

Getting Data In, Getting Information Out
October 29, 2008 A look at the business intelligence center of excellence’s composition and required roles and responsibilities

Center of Excellence: Staying Ahead of the Business Intelligence Curve
October 10, 2008 The business intelligence center of excellence is a mechanism for data warehouse teams to stay ahead of increased demand for...

Achieving Excellence, Part 1
September 22, 2008 The business intelligence center of excellence is a mechanism for data warehouse teams to stay ahead of increased demand for...

Herding Cats
August 21, 2008 This month, I explain the keys to success by delving into typical challenges of internal technology and highlighting ways to...

The Shoemaker’s Children
July 23, 2008 This month, I will highlight some of the more unique BI opportunities inherent in large technology or consulting organizations...

Supersize It: Contact Optimization Technology
June 20, 2008 Solving organizational challenges and gaining agreement on communication priorities is a sound start to contact optimization.

Less is More: Optimizing Your Customer Contacts
May 20, 2008 In theory, optimizing customer communications sounds wonderful.

How Do I Love Thee? Let Me Count the Ways
April 14, 2008 Adopting a customer contact optimization strategy is not easy, but it is important.

Follow the Yellow Brick Road
March 27, 2008 Success stories in an industry facing budget and resource constraints

Follow the Yellow Brick Road
March 18, 2008 I will prove my case by looking at success stories in an industry facing budget and resource constraints.

Small but Mighty
February 20, 2008 I’ve been working recently with a small financial institution that has a significant need for analysis capabilities but...

Take a Walk on the Wild Side
January 17, 2008 Recently I was a guest speaker for a group in Montreal talking about how to develop a business intelligence (BI) center of...

Danger, Danger: Detection and Correction are Imperative
January 3, 2008 The combination of active business involvement, process realignment, and a well-constructed data warehouse will enable world...

Circle the Wagons - Connect BI and CRM
December 13, 2007 It seems that many CRM vendors have only one category in their mental rolodex - CRM, with a subfolder labeled "analytics"

Dispel the Myth - The Data Warehouse is Needed
November 29, 2007 There are severe consequences for not believing in the necessity of a data warehouse.

Circle the Wagons - Connect BI and CRM
November 2, 2007 Predictive analytics requires a robust data warehouse and perspicacious use of BI tools to deliver the desired insights.

Process Makes Perfect: Extending BI Reach
October 1, 2007 Organizations must look at blending the traditional BI development resources with resources from the front-line business units...

What's in a Name?
September 1, 2007

Don't Blink - You Might Lose Your Vendor, Part 1
March 16, 2006 Take a look at the complex MDM/CDI marketplace.

Don't Blink; You Might Lose Your Vendor, Part 2
March 1, 2006

Intelligent Solutions
February 1, 2006

Action-Oriented Stewardship
January 1, 2006

Who You Know, Or Who Knows You!
February 1, 2005

Information, Information Everywhere... And Not a 360-Degree View in Sight
October 1, 2004

Managing Corporate Relationships for Better CRM
December 1, 2002

CRM Marketing Automation: Instant Analytics ­- Or Is It?
August 1, 2002 Generating the sophisticated CRM analyses requires firepower that can only be delivered through an integrated enterprise...

Instant CRM ­– Just Add Vendors
November 1, 2001

CRM: Technology Is Not Enough!
June 1, 2001

Building the Customer-Centric Enterprise, Part 2
December 1, 2000

Building the Customer-Centric Enterprise, Part 1
November 1, 2000 Part 1 of a three-part series on building a customer-centric enterprise focuses on understanding the customer life cycle,...