Jill Dyché is a partner and co-founder of Baseline Consulting (www.baseline-consulting.com), a data integration and business analytics delivery firm. Her first book, e-Data (Addison Wesley, 2000) introduced managers to the concept of enterprise data integration and has been published in eight languages. Her second book, The CRM Handbook (Addison Wesley, 2002) is the CRM bestseller. Jill's work has been featured in major publications, and she is a frequent speaker at industry events. Her latest book, Customer Data Integration: Reaching a Single Version of the Truth was co-authored with Evan Levy. You can reach her at jilldyche@baseline-consulting.com.

What Happens in Vegas … Is Disruptive Change
March 4, 2011 In which Jill advocates dealing with change AND hunger pangs

Designing Your BI Competency Center
February 8, 2011 In which Jill talks about designing a competency center. (That’s right, she said “designing”)

You Need to Get Out More
January 25, 2011 In which Jill tries convincing your colleagues — and you know who they are — to come out of their canyon

Anti-Predictions for 2011
January 4, 2011 In which Jill predicts what won’t happen in the coming year, and cordially invites you to prove her wrong

Offering Up Your (Data) Dowry: A Cautionary Tale
November 17, 2010 In which Jill gets unsolicited attention from men who have never read her blog

The Unique and Special Purpose of Business Intelligence
October 5, 2010 In which Jill warns you not to run your company like the government. (As if you would.)

How to Succeed in Business
September 27, 2010 In which Jill rips off a movie title to share a few observations

Standing Up for Agile BI. (Sort of.)
August 26, 2010 In which Jill reconsiders her take on agile BI — for a second, anyway

A Contrarian’s View of Agile BI
August 13, 2010 Jill takes an unpopular view of a popular view. (Yes. Again.)

Everybody's a Mega-Vendor
August 3, 2010 Jill stands up for the niche players

Master Data Quality and Governance Q&A
July 20, 2010 Jill tackles questions from some of the 1172 registrants of last week’s TDWI SuperWebinar

The Importance of Scope in Data Quality Efforts
June 29, 2010 When it comes to data quality, I fervently believe that it is destined for widespread adoption

Zen and Mao
June 23, 2010 Jill considers spending less, but buying smart

My Regression Theory
June 8, 2010 Jill confirms that everyone who runs backwards does so awkwardly

Social Media Strategy Q & A
June 1, 2010 Jill conducts a Q&A — and she’s not even doing a podcast

The 4 Es of Social Media Strategy
May 4, 2010 Jill dons the chapeau of reluctant social media strategist and shares lessons learned

The Tyranny of Consensus
April 13, 2010 Jill questions authority, and authority runs screaming.

The Next Wave of Technologies
April 7, 2010 Jill knees new technologies in the groin and watches as they rally in spite of it all

Understanding Social Personas
March 8, 2010 Jill reveals her secret. (Okay, one of her secrets)

Charm School: It’s Not Just for IT Anymore
February 16, 2010 Jill reminds the business that it’s their business, too

Ode to Initiate Systems
February 4, 2010 The rumors of IBM’s acquisition of MDM vendor Initiate Systems were confirmed in an IBM press release. Herewith, Jill...

The Good News about MDM Market Consolidation
February 1, 2010 I usually root for the little guy. So when I heard the rumor that there were multiple bidders for Siperian, I figured SAP...

The Quality Gap: Why Being On-Time Isn’t Enough
January 19, 2010 Jill advocates behavior changes, starting at the top. But not for you. No, you’re fine. Just for other people

How to Make the Case for a BI Center of Excellence
January 15, 2010 Refocus stakeholders' attention on business intelligence with clear rules of engagement and quantified value

The New World of CRM
May 19, 2009 Three game-changers and how to make the most of them to benefit your customers

Data Stewardship Strategy
April 13, 2009 Six keys to success

Positive Energy
September 22, 2008 TDWI best practice award winner JEA talks about winning the award, what they did right and how partnering with the business...

Customer's Choice
May 21, 2008 Choice Hotels gives customer data integration a warm welcome.

Not Your Father’s List Management: MDM Matures, Part 2
March 14, 2008 Part 2 continues the description of the more complex levels of the MDM taxonomy.

Not Your Father’s List Management: MDM Matures, Part 1
February 21, 2008 How the master data is stored, accessed and propagated to the enterprise indicates master data management’s (MDM’s)...

Planning Your BI Future
August 1, 2007

When Operational Reports Aren't Enough
June 9, 2007 To address the range of new business analysis needs, one IT department had to move outside their operational reporting

When Operational Reports Aren't Enough
June 1, 2007

MDM: The Year in Review
December 1, 2006

A Closer Look at MDM
November 7, 2006 Is the time ripe for MDM?

Serving Many Masters: A Closer Look at MDM
October 19, 2006 Is the time ripe for master data management?

Serving Many Masters: A Closer Look at MDM
October 1, 2006

Finally, a Single Version of the Truth: The Rise of CDI
June 15, 2006 A case study showing the value of customer data integration.

Finally, a Single Version of the Truth: The Rise of CDI
June 1, 2006

Customer's Choice
May 8, 2006 Choice Hotels gives customer data integration a warm welcome

An Educated Bet
October 1, 2005 A gaming executive becomes CIO, and the business cashes in; the reverse migration of Tracy Austin

Making the Case for CDI
June 16, 2005 CDI's real value may be in automating and enforcing key processes and job responsibilities that will enable a company to fund...

Top Down or Bottom Up? One Company's CRM Roadmap
October 1, 2002 Far from being a "big bang," in this case study, CRM relied on incremental delivery of functionality over time. With that...

Why CRM and BI Aren't Created Equal
October 19, 2001 Even the experts are confused about the differences between business intelligence and CRM. This excerpt from Jill Dyche’s...

Why CRM and BI Aren't Created Equal
October 12, 2001 Even the experts are confused about the differences between business intelligence and CRM. This excerpt from Jill Dyche’s new...

The Data Warehouse Request for Proposal
February 1, 2000 Preparing a structured request for proposal (RFP) for a data warehouse project will enable vendors to provide optimal...

Choosing a Data Warehouse Consultant, Part 2
January 21, 2000 This is the final article in a two-part series discussing the challenges of choosing the right consulting firm for a data...

Choosing a Data Warehouse Consultant, Part 1
January 14, 2000 This article is part one of a two-part series discussing the challenges of choosing the right consulting firm for a data...