Larry Goldman is president of AmberLeaf, a customer intelligence consultancy. He has more than 13 years of experience in database marketing, business intelligence and customer analytics, as well as customer and marketing strategy, customer experience optimization, sales force automation and call centers. He can be reached at larry@amberleaf.net.

Whatcha Gonna Do on Day One?
October 31, 2008 An analytical plan ensures that users are ready for the database as soon as it is ready

Why is the B2B Model so Difficult?
September 22, 2008 The complexities of the B2B model exist due to data quality, loyalty challenges and analytical misdirection

Closed Loop Marketing is Like My Three-Year-Old Son
July 23, 2008 It always amazes me how simple things in real life match the complex inner workings of marketing strategy, closed loop...

Is Lead Management a Sales or Marketing Program?
June 19, 2008 The definition of a lead is typically closer to that of a prospect, but the organization could already be doing business with...

A Marketing Suite by Any Other Name
April 14, 2008 Clients are now requesting suite solutions that move past basic campaign management.

Multichannel Metrics Still Confounding
March 18, 2008 This article is my opinion on why marketing measurement is still so elusive.

Loyalty Program ROI
January 30, 2008 One of the most frequent and difficult questions I have received lately is, “How do I measure the success of my loyalty...

A Look at Consolidation
January 17, 2008 The rash of consolidations across all industries seems a bit unprecedented. The technology sector has not escaped this trend....

Database Design is Difficult
January 3, 2008 I regularly hear the complaint, “I can’t get basic information” from the business side - particularly from...

MRM: Efficiency or Effectiveness
November 29, 2007 Some of the features and functionality of marketing resource management include digital asset management, dashboards and...

Leaders and Followers
November 5, 2007 Organizations are looking for behavioral information to triangulate hypotheses, identify segments and needs and verify brand...

Customer Intelligence
October 1, 2007 Analyzing list data brings an extra edge for some marketers.

Data Warehouse Quality Assurance Best Practices
August 1, 2007

Marketing Automation: What Do We Do Now?
May 1, 2007

Taking the Pulse of Sales and Marketing
April 1, 2007

Web 2.0 Brings Web Analytics 2.0
March 1, 2007

Event-Processing Alphabet Soup
January 2, 2007

A Little Something for the Effort
December 1, 2006

BI Appliances
November 1, 2006

TiVo Your Customers
October 1, 2006

Centralized Customer Intelligence
August 18, 2006 Key factors in deciding whether or not to centralize functions and systems

To Centralize or Not to Centralize
August 1, 2006

Customer Information Cleansing
July 12, 2006 Tradeoffs in initial development and ongoing maintenance of outsourcing information cleansing

Everybody Wants to be Clean, but Nobody Wants to Take a Bath
July 1, 2006

Ads are Back
June 1, 2006

The Gartner BI Summit
May 23, 2006 Themes from Gartner's recent BI Summit include CPM for strategic alignment, business process analytics

The BI Summit
May 1, 2006

Customer Intelligence
April 1, 2006

Customer Intelligence: User Segmentation
March 21, 2006 Creative organizations may combine their marketing technology with their BI technology; reconsider number of users, roles

Segmenting Your Users ... Again
March 1, 2006

Suddenly, It's 2006
February 1, 2006

Operational Challenges
January 1, 2006

Web Analytics: Getting Engaged
December 1, 2005

Worlds Collide
November 1, 2005

And the Oscar Goes To ....
October 1, 2005

Red Alert! All Hands Battle Stations!
September 1, 2005

Where Can I Get One of Those?
August 1, 2005

We All Need Support
July 1, 2005

Driving Toward Action: Marketing and Sales Alignment
June 1, 2005

Driving Toward Action: The Action Stage
May 1, 2005

Driving Toward Action: The Strategy Stage
April 1, 2005

Driving Toward Action: The Insight Stage
February 1, 2005

Driving Toward Action: The Information Stage
January 1, 2005

Driving Toward Action
December 1, 2004

Life Without Intelligence: The Trials and Tribulations of a Start-Up Record Company
October 1, 2004

Building Champions for Customer Intelligence
September 1, 2004

The Next Phase of Data Warehousing: Unleashing Your Information
August 1, 2004

Critical Content
June 1, 2004

The Role of Customer Intelligence in Successful CRM
May 1, 2004

Award Winners Cite Customer Intelligence as a Key Factor for Success
April 1, 2004

Using Customer Intelligence to Support a Customer-Focused Strategy
March 1, 2004

Business Activity Monitoring: On the Path to the Real-Time Enterprise
February 1, 2004

Decision Enablement: Putting the "Decision" Back in "Decision Support"
January 1, 2004

Business Performance Management: What is Working and What is Not?
December 1, 2003

Customer Intelligence Infrastructure: The Backbone of a CI Program
November 1, 2003

The Path to Customer Insight
October 1, 2003

Data Integration: Making Multichannel Real
March 18, 2002

Channel Integration: How to Hear the Sweet Sound of CRM Success at Last
February 1, 2002

Refine, Not Rebuild Your Data Warehouse
November 5, 2001

One Size Does Not Fit All
October 1, 2001

Break Out the Scaffolding: Advice on Overhauling Your Data Warehouse
July 13, 2001 Goldman offers up some guiding principles for upgrading, modifying (and possibly rescuing) a data warehouse to meet...

WANTED: The Perfect Marketing Automation Tool
May 14, 2001

Shaken in Seattle: CRM When it Matters Most
April 6, 2001

Customer Relationship Management: Misadventures in Database Marketing
March 2, 2001 Larry Goldman is a regular writer on DMReview.com and focuses his March column on how the combined experience of a diverse...

Misadventures in Database Marketing
March 2, 2001

Anatomy of a Data Warehouse Failure
February 2, 2001

Customer Relationship Management: Evaluating Your "CRM-ness"
January 19, 2001 This classic column was one of the first online columns published by Larry Goldman on DMReview.com. In this installment from...

Pick a Number, Any Number
January 5, 2001

Customer Relationship Management: Pick a Number, Any Number
January 5, 2001 Larry Goldman’s November column on DMReview.com featured a "reader survey" to help him determine the direction of his...

Crystal Ball
December 1, 2000

What Do You Think? Literally.
November 3, 2000 For more than a year, Larry Goldman has been a columnist on DMReview.com. His well-written, witty commentary has covered...

Customer Relationship Management
November 3, 2000 For more than a year, Larry Goldman has been a columnist on DMReview.com. His well-written, witty commentary has covered...

The Dreaded Tool Selection
October 6, 2000

Viva CRM
September 8, 2000

CRM Strategy
August 3, 2000

Where’s the Info?
July 6, 2000

Rules
June 1, 2000

Touchy, Touchy
May 4, 2000

The “E” Side of CRM
April 6, 2000

One-to-One Marketing – Achieving Marketing’s Holy Grail with Clickstream Analysis
March 2, 2000

CRM Down Under
February 3, 2000

The Future of CRM Toys
January 6, 2000

Short-Term Loyalty
December 3, 1999

Man’s Best Friend
November 5, 1999

Questions…I’ve Got Questions
October 1, 1999

Flying the (Not-So) Friendly Skies
September 3, 1999

Evaluating Your "CRM-ness"
August 1, 1999

Fueling your Move to becoming CRM-Enabled
June 15, 1999