David M. Raab is a Principal at Raab Associates Inc., a consultancy specializing in marketing technology and analytics. Raab is also the author of the new book The Marketing Performance Measurement Toolkit (Racom Communications). He can be reached at draab@raabassociates.com or via his blog at http://customerexperiencematrix.blogspot.com/.

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Marketing Infrastructure for a Customer-Driven World
January 2, 2010 Marketers must adjust to changing expectations and communication challenges

Balancing End Users and IT Costs/Benefits
November 1, 2009 Shifting work from IT to business users will reduce IT costs, though a conventional TCO analysis may not show this

The Reinvention of BI as We Know It
December 1, 2009 Total cost of ownership analyses must be expanded to properly capture the savings of new analytical technologies

Business Intelligence and the New Analytical Databases
September 14, 2009 What would BI apps look like if they weren't designed around the constraints of relational databases?

Where On-Demand Business Intelligence Makes Sense
July 16, 2009 Assess the requirements for each project and match it against the alternatives to select the most suitable approach

An About Face on the Database
May 19, 2009 Marketers may shift from analytical to transactional databases as focus on real-time interactions increases

Tools to Support Social Media Marketing
April 16, 2009 Choose an application within the framework of an enterprise strategy

Interface: Missing Measures in Marketing
February 11, 2009 The Internet helps measure online and offline campaigns

Does On-Demand BI Make Sense?
January 29, 2009 Strategies to increase the viability of outsourced solutions

Assessing Demand Generation Usability
November 6, 2008 How do you measure “ease of use”?