Michael Scofield is Assistant Professor of Health Information Management at Loma Linda University where, in addition to his teaching duties, he will oversee the building of an integrated data warehouse for the university. Scofield continues to be a regular speaker at TDWI, DAMA and other organizations around the country. He may be contacted by e-mail at nmscofield@aol.com.

The Future of Data Management
March 1, 2006 The data managers of the future will need to be entrepreneurial and proactive. Scofield and his DAMA International colleagues...

CRM: Reining In Unrealistic Expectations
December 1, 2002 CRM is valuable for stratifying customers by current or potential profitability. However, databases don't and can't know...

Without Sound Data Quality, CRM Fails
January 11, 2002 This three-step approach to achieve sound data quality includes conducting a data survey and assessment, correcting the data...

Issues of Data Ownership
November 1, 1998 Using the term "owner" of data can be dangerous. Data stewardship, a more appropriate term, should be distributed responsibly...

The Audit and Archive Database
August 1, 1998 Most current proponents of data warehousing recognize the distinction between the operational databases, a central integrated...

Business Data Management
November 1, 1997 Business data management involves day-to-day supervision of the change of critical business objects in the enterprise.