Claudia Imhoff, Ph.D., is the president and founder of Intelligent Solutions, a leading consultancy on CRM and business intelligence technologies and strategies. She is a popular speaker and internationally recognized expert and serves as an advisor to many corporations, universities and leading technology companies. She has coauthored five books and more than 50 articles on these topics. Imhoff may be reached at cimhoff@intelsols.com.

Risky Business! Using Business Intelligence to Mitigate Operational Risk
August 1, 2005 It's time we take a long hard look at operational risk and understand that business intelligence is the best mechanism to...

Can You Keep a Secret?
June 1, 2005

What Do Customers Really Want? The Same Thing Their Grandparents Wanted
May 1, 2005

Understanding the Three E's of Integration EAI, EII and ETL
April 1, 2005

Corporate Governance
March 1, 2005

Who You Know, Or Who Knows You!
February 1, 2005

Two Heads Are Better Than One
January 1, 2005

What's an Architecture, Anyway?
December 1, 2004

Lessons from the Farm - Managing the Data Delivery Process
November 1, 2004

Information, Information Everywhere... And Not a 360-Degree View in Sight
October 1, 2004

The BI Watchdog – Security and Privacy in Analytics
September 1, 2004

Predicting the Future – A Crystal Ball for Your Enterprise
August 1, 2004 The new tools and capabilities generated from data mining and statistical analysis companies open a whole new world of...

Getting Real – The Time Continuum for Data
July 1, 2004

Getting IT's Ducks in a Row
June 1, 2004

Sometimes, Less is More
May 1, 2004

BI Standards – Paving the Way
April 27, 2004 Take a look at the pros and cons of standards in today’s BI marketplace, examine how standards came to be and why they are...

Killing Me Softly...
April 1, 2004

Sarbanes-Oxley –­ The Unforseen Consequences
March 1, 2004

The Year of Compliance, Part 2
February 1, 2004

The Year of Compliance, Part 1
January 1, 2004

CRM Project Justification and Measures – Are These Oxymorons?
December 1, 2003

ETL in a Box (architect not included)
November 1, 2003

Gone Fishin'­ Hooking up with Some BI Anglers
October 1, 2003

BI Standards –­ Paving the Way
September 1, 2003 This article looks at the pros and cons of standards in today's BI marketplace and examines how standards came to be and...

It Takes Two to Tango...
September 1, 2003

Take Two Terabytes and Call Me in the Morning
August 1, 2003 The pharmaceutical company that has created and implemented a solid BI architecture, including a data warehouse, operational...

Hey Dude ­– Where's My Soda?
July 1, 2003

The Devil You Know: Integrating Old Reports Into New BI Systems
June 1, 2003

Just Plug in the Data Appliance and GO!
May 1, 2003

Keep Your Friends Close, and Your Enemies Closer
April 1, 2003

End Users – Use 'em or Lose 'em, Round Two
March 1, 2003

Growing Pains
February 1, 2003

Take a Trip and Never Leave the Farm: Virtual Data Marts in the CIF
January 1, 2003

Managing Corporate Relationships for Better CRM
December 1, 2002

Financial Analytics: Delivering Metrics That Matter
November 1, 2002 By applying marketing science to the Corporate Information Factory concept, organizations will be able to link financial...

Crystal Clear Customers: The Role of the Operational Data Store
October 1, 2002

Want to Maximize Data Quality? Make Data an Enterprise Asset
September 1, 2002

CRM Marketing Automation: Instant Analytics ­- Or Is It?
August 1, 2002 Generating the sophisticated CRM analyses requires firepower that can only be delivered through an integrated enterprise...

Where's the Brain?
July 1, 2002

Analytic Applications ­ – The New Kids on the Block
June 1, 2002

The Oper Mart Application –­ Continuing the Story!
May 1, 2002

Sharing the Wealth
April 1, 2002 Information workshops, a component of the Corporate Information Factory, show great promise for the future, but they will...

Only the Strong Survive! The 2002 Corporate Information Factory
March 1, 2002

The CRM Maturity Scale
February 1, 2002

I've Got a Secret: Preserving Customer Trust and the Role of Privacy
January 1, 2002

Making CRM Technologies Work – Hard! The Interplay of CIF Components
December 1, 2001

Instant CRM ­– Just Add Vendors
November 1, 2001

My Way or the Highway: Customer-Driven Personalization
October 1, 2001

Oper Marts –­ An Evolution in the Operational Data Store
September 1, 2001

Getting to Know You ... Getting to Know All About You
August 1, 2001 The Internet has become the most pervasive technology to accelerate a company's ability to gather information about its...

All Mach – No Vector
July 1, 2001

CRM: Technology Is Not Enough!
June 1, 2001

The Good, the Quick and the Easy!
May 1, 2001

Consultant Prescription: Augmenting Your IT Blood Bank for a BI Project
May 1, 2001

Techno Wave – Mass Customization
April 1, 2001

Howdy, Pardner!
March 1, 2001

My, How Times Change! 10 Years of Data Warehousing
February 1, 2001 For this special anniversary issue, several of our columnists reflect on the past 10 years. Their insightful commentaries...

Building the Customer-Centric Enterprise, Part 3
January 1, 2001

Building the Customer-Centric Enterprise, Part 2
December 1, 2000

Building the Customer-Centric Enterprise, Part 1
November 1, 2000 Part 1 of a three-part series on building a customer-centric enterprise focuses on understanding the customer life cycle,...

Delivering Business Intelligence to Thousands
October 1, 2000

Plug Me in Coach – I'm Ready to Play
September 1, 2000

WhoAmI.com
August 1, 2000

A New Class of Operational Data Store
July 1, 2000

The Corporate Information Factory
June 16, 2000 Revisit this classic article from the DM Review archives. The Corporate Information Factory (CIF) is a logical architecture...

Goin' with the Flow
June 1, 2000

If the Star Fits ... Part 2
May 1, 2000

If the Star Fits ... Part 1
April 1, 2000

On Your Mark, Get Set, Wait!
March 1, 2000

Exploration Warehouse: The Final Frontier
February 1, 2000

Which Way Do You Jump? Part 2
January 1, 2000

The Corporate Information Factory
December 1, 1999 The Corporate Information Factory (CIF) is a logical architecture whose purpose is to deliver business intelligence and...

Which Way Do You Jump? Part 1
November 1, 1999

ETL Tools: To Buy or Not to Buy
October 1, 1999

Are You an Inny or an Outty?
September 1, 1999

E ­ I ­ E ­ I / O (and on this farm....)
July 1, 1999 This is one in a series of five articles in this issue focusing on the different categories of the corporate information...

Measure Twice - Cut Once, Part 3
June 1, 1999

Measure Twice ­- Cut Once, Part 2
May 1, 1999

Measure Twice - Cut Once (Part 1 of 3)
April 1, 1999

Will the Real Data Mart Please Stand Up?
March 1, 1999

Meta Data Crawlers
February 1, 1999

The Operational Data Store: Hammering Away
July 1, 1998 The ODS has been around for a while. It is gaining acceptance and credibility as a tool. But unfortunately, the ODS is being...

Ensuring Data Quality through Data Stewardship
April 1, 1998 Who should be resposnible for coordinating the effort made in defining, integrating, cleansing and synchronizing the data...