DM Review wishes to thank Roberta for her monthly Adoption of Business Solutions column. Roberta Moore is president and founder of Qualitative Marketing specializing in association marketing to help high-tech companies open new markets. She has 17 years experience in understanding end-users' Customer Buying Model and in building Market Ecosystems that address it. She has developed and implemented successful end-user adoption programs through a strategy that helps technology companies identify, understand and acquire qualified end users not reached through traditional methods.

Creating a Meaningful Category
June 1, 2001

Associations that Increase Efficiency
May 1, 2001

The Adoption of Business Solutions
March 1, 2001

Sustaining a Market Ecosystem for E-Business
January 1, 2001

Implementing a Market Ecosystem for E-Business
December 1, 2000

Building a Market Ecosystem for E-Business
November 1, 2000

Building the Market Ecosystem for E-Business
October 1, 2000

Ten Principles for E-Business Success
September 1, 2000

Managing the Complete Value Chain
July 1, 2000

Pricing and its Effect on Customer Adoption
June 1, 2000

The Adoption of Business Solutions
May 1, 2000

Changing Business Models
April 1, 2000

Automated Lead Management
March 1, 2000

The Adoption of Business Solutions
February 1, 2000

Association Marketing
January 1, 2000

Market Infrastructure
November 1, 1999

Understanding the Users
October 1, 1999

Segmentation Prioritization and Analysis
September 1, 1999

Best Practices in the Value Chain Improve CRM
July 1, 1999

Value Chain Relationships
June 1, 1999

Who Should Build the Infrastructure?
May 1, 1999

Technology Adoption Process Infrastructure
April 1, 1999

The Technology Adoption Process
March 1, 1999

Data Warehousing: The Promise and the Fallout
February 1, 1999

The Challenges with Data Warehousing
January 1, 1999