Scott Radcliffe is director of global sales development and product management in the communications and media practice for SAS. Radcliffe works with executive level clients in the global communications, media and entertainment industry, helping SAS customers to leverage the power of analytics in evolving business models. He is a recognized thought leader, who has been focused on digital customer insight for the last decade, as well as on how disruptive technologies such as interactive TV, mobile broadband and IP are impacting the economics of customer experience management.

How to End Internal Marketing Conflict and Put the Customer Experience First
October 10, 2008 What might seem like harmless marketing overlap is actually a custody fight for customers that results in disjointed messages,...